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On Hold Communications On Hold Communications On Hold Communications

Dollar for dollar, no other advertising/marketing investment provides greater results than on-hold marketing.

We make sure you don’t waste your hard-earned marketing budget by losing people when they call your business…and yes, it does happen. Consider just a few facts:

93.6% of the average advertising budget is spent on motivating your target market to call. Less than 7% is spent on handling the call when it’s received. Over 70% of people who call businesses are placed on hold. 60% of those people will hang up. 30% of the people who hung up will NEVER call back.*

Callers who hear information while on hold will stay on the line up to three times longer than with silence. 99% of callers will abandon the call within 40 seconds when they hear nothing while on hold.**

* AT&T Study
**North American Telecom Study

  • Reach a captive audience
  • Introduce new products and services
  • Reinforce ad campaigns
  • Build brand awareness
  • Enhance your company’s image
  • Improve customer relations
  • Maximize sales opportunities
  • Decrease call hang-up rates
  • Promote specials and seasonal events
  • Turn negative time into positive time by informing, educating and motivating your callers.